After a year, prompted by a question Catalin asked me, I finally made time to write about a couple more great writers I follow.
- Seth Godin
- Seth does many things, but he is mainly a marketing person. However, he doesn't do marketing in the annoying, in your face spammy way, but in a thoughtful, creative way. Instead of trying to go for the masses, to appeal to everyone, to bring the product to the lowest common denominator, he tries to broaden the market, to find new people, to win people over by quality, not by the lowest price and by having an eye on the long term. I have …continue.